Online Marketing / Business Book Club
AISIP now has a book club! Each month (or two), we will select a different
business, marketing or technical book to discuss, consider... and maybe even read!
During November and December 2005, we are discussing "The Big Red Fez: How to Make Any Web Site Better",
by Seth Godin. This is one of the most effective books for improving your website,
and a is quick, easy read.
Booklist says: "While the average computer book is as thick as the unabridged telephone directory
to China, Godin's new Web marketing manual is so slender you'll actually want to read it.
Geared primarily toward those designing, building, or owning retail Web sites, the text
encourages us to picture the would-be shopper as a monkey (wearing a red fez) whose attention
will wander if he can't instantly find a "banana": a simple objective on each page that leads
to a reward. (The author insists the comparison is not demeaning, saying we're all monkeys
once in a while.) Though he may be part of the insidious gang that seeks the best way to part us
from our hard-earned cash, he is also a de facto consumer advocate; it turns out that what we
find most annoying in the online world--Flash sites, crappy search engines, Spam--are the very
things that cut into revenue. Imagine! After this brisk and humorous read, even a monkey would
agree that this is how business ought to be done."
Keir Graff Copyright © American Library Association. All rights reserved
During the month-long discussion, Book Club members will begin with the information
outlined in the book, and then continue to explore the ideas
and methods of website design. Some members may choose to
discuss the book's ideas from an theoretical standpoint, and some may
discuss them in practical terms, as they relate to specific websites. Some
members will be revising their websites as the discussions progress, to
immediately take advantage of the new ideas and techniques.
If you want to learn more about selling products or guiding people through
your website, then November and December's AISIP Book Club discussion is for you.
The AISIP Book Club discussions will take place in AISIP's private
newsgroups/web forums. Any AISIP member may join in the Book Club
discussions. AISIP membership costs US$24 annually, and is open to anyone
working in the independent software industry. AISIP members include people
from all over the world who sell software products and services online.
Any person working in the software industry who would like to be in touch with other independent
software industry professionals is welcome as a member.
To learn more about AISIP membership and what it can do for you, please see the
AISIP benefits page.
The cost for AISIP membership is $24 (US) per year.
If you are interested in joining AISIP, welcome!
Join AISIP now
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Association of Independent Software Industry Professionals
